THE BRANDS
WCN is the exclusive consolidator of licensed Disney + Marvel products into the Grocery channel. WCN works directly with approved licensees of the brands to merchandise and sell channel appropriate products to key retail accounts.
THE VALUE PROPOSITION
WCN seeks to provide Grocery retailers with a one-stop shop resource for impactful merchandising displays that consolidate products from multiple suppliers. The WCN team strives to create a program and process that makes it easy for retailers to receive and setup the product in stores.
As a partner to the licensor and its licensees, WCN builds a year-round merchandising plan which is aligned to the licensor's content calendar. WCN works with licensees to provide relevant data and art, creates a merchandising solution around the event or evergreen property, and partners with a fulfillment center that will receive the goods and build each display. However, WCN is ultimately responsible for the execution, delivery, and performance of the program on the floor. Therefore, WCN works closely with its partners and looks to create long-term relationships.
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